BO5 - Educating consumers on beer/beer styles
Full programme
BO5 - Educating consumers on beer/beer styles
Monday, 22 May. 14:00 to 16:00
Qualification:
Business
Description:
With the growing production of different beer styles and the presence of the beer style as an indication on the label, consumers might sometimes be surprised by the beer they drink as it does not fit their expectations or, simply, because they had no expectation. How should consumers be educated on beer styles (and by whom?) to not be negatively surprised by what they drink? And what beer style a brewery needs to use in order to inform the consumers, not loose them and actually convince them into the beer? The beer styles and consumers experts, as well as the breweries, will share their knowledge and thoughts on the matter.
Moderator:
Evan Rail