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Brewers Forum 2021 looks ahead to the future of beer

Brewers Forum 2021 looks ahead to the future of beer

What is the future of beer in the post-Covid era? How can brewers make beer environmentally friendly and ensure that brewing contributes even more to the green recovery? What are the latest innovations bringing new styles, expanding traditional methods and improving...

Raising the bar: future of sustainable beer

Raising the bar: future of sustainable beer

Sustainability is a game changer for the entire world and also for the beer industry. Brewers as well as consumers and the beer supply chain have already taken a lot of initiatives (some of them can be discovered here) to make the brewing business even more...

Beer hospitality to drive Europe’s recovery

Beer hospitality to drive Europe’s recovery

“Getting back to bars, pubs, cafés and festivals with friends, family and the local community will be a symbol of recovery from the Covid-19 pandemic, and will also help to reignite the whole European economy and rebuild society”, stated The Brewers of Europe on the...

Making great beer in wine and spirits barrels!

Making great beer in wine and spirits barrels!

Many brewers are now paying attention to being sustainable and work out circularity scheme for the benefit of the planet. But do they know it can also benefit the beer’s profile? Actually, many brewers do know and have invested into re-using old wine and/or spirits...

To barrel or not to barrel, that’s the question!

To barrel or not to barrel, that’s the question!

The process of barrel-ageing to impart flavor and body to beer is complex and builds upon a long-standing tradition that survived industrialization of the brewing process. Many brewers are now embracing it and give a new impetus to the tradition. With the experts the...

Brewing the perfect lager!

Brewing the perfect lager!

Brewing a lager can sometimes be a complicated process, as this beer style requires a lot of care, attention and talent. Very often brewed by the larger, longer established breweries, small breweries engaged in top-fermentation now start to look at this style, invest...

Selling beer in the digital age!

Selling beer in the digital age!

The Covid-19 lockdowns and closure of the hospitality sector taught something to many companies, and breweries in particular: time has come to embrace the digitalization of the economy and use it to reach out to current as well as new customers. For many brewers, this...

Programme now available!

Programme now available!

The programme of a fantastic 2021 Brewers Forum is now available online! You can discover the range of topics as well as the list of confirmed speakers! The 2021 Brewers Forum will lead its audience through four inspiring days, showcasing best-practices, highlighting...

The Style Council – how relevant are beer styles in 2020?

The Style Council – how relevant are beer styles in 2020?

In the first Brewers Forum post of 2020, Luc De Raedemaeker takes a look at one of the major themes of this year’s event – why we still need beer styles in 2020, even if the very concept of a beer style is fragmenting. Enjoy! When today’s beer drinkers...

Gifts of the (brewing) Magi – what will 2020 bring?

Gifts of the (brewing) Magi – what will 2020 bring?

2019 has been a big year for European beer. The revival in brewing across the continent has continued relatively unabated. The whispers about drinkers’ growing interest in low- and non-alcoholic beer became an unavoidable din – even if the hype still seems to be led...

2020 – a breakthrough year for Chinese craft beer?

2020 – a breakthrough year for Chinese craft beer?

Chinese traditional beer culture was known as the “Gan Bei” beer culture. A lot of expats when they are drinking with Chinese friends, they think Gan Bei means “Cheers”, but actually in China, we don’t have a word that precisely means Cheers. Gan Bei in fact means...

Brewers – let us find out who you are through your beers!

Brewers – let us find out who you are through your beers!

There are more and more brewers. Fortunately for them, their growth is mirrored by the growth in beershops – a relief for producers, who are as a result assured of being able to present their beers on a stand. This also benefits drinkers, who face a diversity of beers...

Italian beer in 2019 – A Balancing Act

Italian beer in 2019 – A Balancing Act

A couple of months ago Vittorio Ferraris, president of the Italian craft brewers association Unionbirrai, told me that, in his opinion the time of unconditioned growth for craft beer in Italy is facing an end. “I believe that what microbrewers need to focus right now...

What does success in craft beer in Latin America look like?

What does success in craft beer in Latin America look like?

In South America’s short beer history, there are few breweries that have successfully pioneered the craft beer movement. In Argentina, exists a brewery that has cracked the code to becoming a part of the South American beer landscape. From the start this brewery...

Beer in Germany – working together in unity

Beer in Germany – working together in unity

The craft beer movement has undoubtedly disrupted the international beer industry and inspired beer drinkers worldwide. It has given a new impetus to what has hitherto been a very traditional industry that has left the storytelling to others. Radiating out from...

The Soul of Beer

The Soul of Beer

The many choices made by the brewer create delicate aromas, deep flavors, textures and colors, transforming a few simple commodities into exquisite works of art. As a beer drinker, each glance, each telltale aroma and studied sip of beer can be like peering into the...

What the Future Holds (or Maybe Not) for North American Beer

What the Future Holds (or Maybe Not) for North American Beer

In general, attempting to predict the future is a fool’s errand. Attempting to predict the future of the beer market, however, well, that’s just nuts. Unfortunately for your humble scribe, editors have a thing about predictions and so ask their writers to indulge in...

Brewers of Europe Forum 2019 – a recap from Antwerp

Brewers of Europe Forum 2019 – a recap from Antwerp

Antwerp was on 3 and 4 June this year the place to be for Europe’s brewers. Over 1000 producers, suppliers and interested parties engaged in two days of discussions that ranged from the discovery of ancient raw materials to the most up-to-date brewing innovations....

Intersectionality – Franco-Belgian beer in 2019

Intersectionality – Franco-Belgian beer in 2019

As in many other parts of the beer world, craft beer is booming in France. But the course of change in France is different, because craft beer is not starting from scratch. The segment is trying to move past an ambivalent legacy left, on the one hand, by the presence...

What’s Happening in the US Craft Beer Scene

What’s Happening in the US Craft Beer Scene

Copyright: Brewers AssociationThere is much to celebrate in American craft brewing as the market evolves and the brewing landscape continues to shift. Small and independent American craft breweries are finding new ways to differentiate themselves in a crowded market,...

Lights and shadows of the Italian Craft Beer Revolution

Lights and shadows of the Italian Craft Beer Revolution

At the time of my writing, Italy can count on more than 800 microbreweries and brewpubs, and more than 200 beer firms. Considering that, before 1995, my country had practically no craft beer producers at all and that the consumption per capita is still the lowest in...

Chile – wine country turns to beer in Latin America

Chile – wine country turns to beer in Latin America

We all love to pop into our favourite dive bar and enjoy two or three pints at the end of the day. Perhaps we drink while watching the game or playing darts. Some favour chatting with the bartender while others make new acquaintances sitting at the bar over their...

Calorie reporting on beer labels: Is it necessary?

Calorie reporting on beer labels: Is it necessary?

What has already established itself in many European breweries is now being introduced gradually in Germany – a voluntary labelling commitment, on the recommendation of the German brewing associations: Reporting the calorific value on all beer labels, including beer...

Beer and Europe – intangible culture, tangible connections

Beer and Europe – intangible culture, tangible connections

Just under a century ago, in his magnum opus ‘The Decline of the West’, Oswald Spengler, a German cultural philosopher, tried to encompass the entire history of humanity. Unsurprisingly, his meandering through European culture was not a light read. While, in our...

China – a beer industry 119 years in the making

China – a beer industry 119 years in the making

With an annual consumption of 45.7 billion litres, China is now the world’s largest beer market. However, what you might not know is that beer, or at least modern brewing, is a relatively recent phenomenon in China. It was only in 1900, and the arrival of a Russian...

Long live Europe’s beer sector!

Long live Europe’s beer sector!

It is a good time to be a brewer in Europe. Trends show that production is up, exports are up, the number of SMEs is booming and more than ever, brewers work towards meeting new consumer demands. Our most recent report into the health of the sector, Beer Serves...

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