BO8 – Beer competitions – do they make sense? If yes, how and why?

Monday, 22 May. 16:30 to 18:00

Qualification:

Marketing

Description:

Beer competitions can prove very useful, at least to certain segment of the consumers, as they are seen as a sign of recognition and can enhance the sales. However, do they really make sense? On what are they based? Should brewers always invest in them? And if so, how? In case they win an award, how can they maximise it to drive reputation and sales? Our expert and panelists will share their views on this interesting topic and guide breweries towards an informed choice.

Moderator:

• Sam Holloway, President and Co-founder, Crafting A Strategy

Speakers and panelists:

• Sam Holloway, President and Co-founder, Crafting A Strategy
• Alessandra Agrestini, Beer consultant and communicator, international judge
• Luc de Raedemaeker, Director Brussels Beer Challenge & Chief Editor Bière/Bier Grand Cru
• Bart Wellens, Commercial Director, Westmalle
• Amandine Gierens, Brasserie du Pays Flamand