KeyNote Speakers

Beer and Life: If you have to eat and drink anyway, you might as well enjoy it. This is an important rule of life that Luc learned at home. Born and raised in Brussels, he was quick to appreciate the offerings from our Zenne valley: the Geuze and Lambiek.
He acquired his taste for beer as a student bartender. And just as all young beer must mature, so the budding connoisseur’s expertise grew as he trained in Belgium and around the world.
He’s now a lecturer in zythology, chief editor of Bier Grand Cru His début book “The Belgian Beer Book” has been hailed as the perfect guide to Belgian beer and beer culture.
He’s a regular speaker at food and beer festivals all over the world.
Luc is also the co-founder and director of the ‘Brussels Beer Challenge’, a prestigious international beer competition.

About Brussels Beer Challenge

The challenge provides Belgium with a prominent international competition. Although this is not the first challenge of its kind, it was only fitting that Belgium should be able to offer brewers worldwide a professional, representative, but nonetheless independent contest. Here are several main objectives for the BBC: -Firstly, to promote quality beers and encourage a spirit of competition within the industry. -Secondly, to provide consumers with a quality label awarded by professionals. -And thirdly, to provide beer producers with a promotion and marketing tool. To ensure the event is organised professionally and rigorously, the BBC team has recruited the help of experts and consultants. Additionally, the tasting panel will comprise around 100 well-known, independent experts from across the globe.