BO4– Non- and Low-Alcoholic Beers – Convincing consumers
BO4 - Non- and Low-Alcoholic Beers – Convincing consumers
Monday, 22 May. 14:00 to 16:00
Non- and Low-Alcoholic beer is a fast (if not the fastest) growing segment of the brewing sector with, in some market, double to triple digit sales increase. Whilst some consumers are in demand, others still don’t get convinced and keep having a negative image of the product. How can this be changed? How can consumers be convinced by the brewers to try a non- or low-alcoholic beer? This session will cover understanding consumers’ experiences with non-alcoholic beers, how the market and consumers can be driven and fed by an offer that suit their thirst and how the drinking experience can be improved.