Business Unit Director, Grupa IQS
Radosław Soszka is a market researcher @ IQS with over 20 years of professional experience. He specializes and is an expert in research related to alcohol – both beer and spirits, so he knows not only the beer category, but also its broader context in the overall behaviour of users related to alcohol consumption.
During more than 15 years of leading a research team, he has cooperated with many beer producers – both large, international corporations and smaller, local companies, providing answers to various business and consumer questions.
He is the leader of the NeedforSpirit and NeedforBeer projects – syndicated research on the consumption and purchase of spirits and various categories of beers. NeedforBeer has been operating for over 6 years and with over 40,000 interviews it is the largest knowledge base on beer consumption in Poland.