BO3 – “Craft” and its meaning

Monday, 22 May. 09:15 to 10:45

Qualification:

General

Description:

What is “craft”? Can it be defined? And when it is applied to brewing, what does it mean? What is the understanding or rather, what are the understandings? This panel discussion, introduced by Pete Brown, the author of “Craft: An Argument: Why the term 'Craft Beer' is completely undefinable, hopelessly misunderstood and absolutely essential” will discuss the concept with players from the brewing sector who have their hands in the brewery, be it in the brewing or in the management (or both).

Moderator:

Michal Voldřich, President Czech - Moravian Union of Microbreweries & Production Director of Lobkowicz Group and Protivin brewery

Speaker & Panelists:

• Pete Brown, Writer and consultant
• Edwin Dedoncker, General Manager, Brasserie St-Feuillien
• Ramsay Wells, co-brewmaster and production manager, Pato Brewing