BO21 - Blockchain – a marketing tool for brewers?

Tuesday, 23 May 08:30 to 10:00

Qualification:

Business/marketing

Description:

Blockchain is one of this new information technology that allows to freely, securely and easily share information from one point to another. It’s used across several industry, and also starts being used in the beer industry. How can the sector use this technology to its benefit? What are the concrete implication? Is it useful for marketing towards consumers (on the origin and transparency of the ingredients)? For sourcing purpose?

Moderator:

• Filip Nerad

Speakers:

• Jack Buffington, Director of Supply Chain and Sustainability, First Key Consulting
• Alex Kouris, Founder & Director, Nissos Beer
• Elodie Colin-Petit, Director of Business Development Malteries Soufflet (Invivo Group)