BO12 – Packaging design as a marketing tool (bottles, cans, labels)

Tuesday, 23 May. 08:30 to 10:00

Qualification:

Marketing & Business

Description:

Differentiation matters in the beer world. How can you be different from your competitors? How to catch the interest of the consumers when it picks up its beer in the shelve? Packaging is the first thing a consumer will see on the shelve: be it the shape of the bottle, the label or the label on the can. How can you make a difference? What is technically possible? How is the sustainability agenda driving the realm of feasibility?

Moderator:

• Carol-Ann Cailly, Co-founder of Brewjob, offres d'emploi du secteur brassicole, Hoppy Hours and happy co-founder of Buveuses de Bières

Speakers:

• Michiel van de Perre, Key Account Manager, Reynders Label Printing
• Georgina Young, Brewing Director, St Austell Brewery
• Peter Monrad, Creative director, Bright & Author of 'Craft Beer Design - The Design, Illustration and Branding of Contemporary Breweries'