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Accessing retail to diversify the distribution channel

Key information

1st of June, from 10:30 to 11:30 C.E.T

Session description

With an exploding number of breweries in Europe – from 5,000 breweries 5 years ago to more than 10,000 breweries now – more brands and beer styles are available to consumers. Whilst established brewers have long benefited from their presence on supermarket shelves, smaller brewers are now competing for space there too.

This not only represents an important source of visibility and growth for new brewers, but also offers consumers a larger variety of choice. It’s proven to be vital during the closure of hospitality venues, when brewers needed to sell more through off-trade. An expert from the retail chain explains why they make space on their shelves for products from smaller brewers. Charles-Antoine Clabaux, from Brasserie Ardwen, will tell us how he has managed to sell his beers to larger retailers- all whilst maintaining quality, reputation and a business-driven model.

Speakers information

NAME: Charles-Antoine Clabaux

TITLE: General Director, Brasserie Ardwen

BIOGRAPHY: Coming up soon!

TITLE OF THE PRESENTATION: Coming up soon!

PRESENTATION DESCRIPTION: Coming up soon!

NAME: Coming up soon!

TITLE: Coming up soon!

BIOGRAPHY: Coming up soon!

TITLE OF THE PRESENTATION: Coming up soon!

PRESENTATION DESCRIPTION: Coming up soon!

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