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The Brewers of Europe Forum 2019

Breakout Sessions

DO NOT DELETE
Heritage barley & grains
  • 100% Brasileiros. Connecting local brewers with local malts, by Rodolfo Heitor Vargas Rebelo, Owner and Industrial Manager – Malteria Blumenau – Brazil
  • Heritage malts as differentiator in beer branding?, by Andrea Stanley, Owner/Maltster – Valley Malt – USA
  • Terroir and heirloom barley varieties: upcoming challenges in general and in a Belgian context, Gil Leclercq, R&D manager – Castle Malting – Belgium
  • Panel Discussion – How (heritage) barley can do the magic for your beer
    • Henri Reuchlin (Moderator), Coordinator – StiBON Beer education – The Netherlands
    • Shane Swindells, Head Brewer & Owner – The Cheshire Brewhouse Ltd – United Kingdom
    • Christophe Noyon, Brewer and Farmer (Owner) – Brasserie des 2 Caps, ferme de Belle Dalle -France
Export
  • Craft beer in Sweden : How to get distributed in the Swedish alcohol retail monopoly, by Johan Ahlstedt, Purchaser Beer – Systembolaget – Sweden and Märta Kuylenstiern, Category Manager Beer and Spirits – Systembolaget – Sweden
  • Craft Beer in China : Opportunities & Trends, by Michelle Wang, Editor in Chief – The Beer Link – China
  • Panel Discussion – Challenges & trends in retail in 4 European markets
    • Krishan Maudgal (Moderator), Managing Director Maudgal Int. ltd. – Co Founder at BeerAgency – Belgium
    • Markus Betz, Category Manager Craft Beer & Craft Cider – R. Ammersin GesbmH – Austria
    • Gaius Voûte, General Manager – Bier&cO – The Netherlands
    • Stefano Baldan, CEO – Brewrise – Italy
Small to success (part 1)
  • How to set a new brewery in an established market?, Nicolas Declercq, Founder – Brasserie Leopold 7 – Belgium
  • Local beer takes local market, Johan Van Dyck, Founder – Antwerpse Brouw Compagnie, Antwerp’s Independant Local
  • Brewery – Belgium
  • Innovation in the Polish market, Grzegorz Ziemian, Co-Founder & CEO – Browar Stu Mostów – Poland
  • Panel Discussion – The minimum efficiency scale for your brewery, and how to grow from there?
    • Brad Windecker (Moderator), CEO – Orchestra Software – USA
    • Johan Van Dyck, Founder – Antwerpse Brouw Compagnie, Antwerp’s Independant Local Brewery – Belgium
    • Grzegorz Ziemian, Co-Founder & CEO – Browar Stu Mostów – Poland
    • Nicolas Declercq, Founder – Brasserie Leopold 7 – Belgium
Raw materials
  • New barley solutions for all brewers, by Zoran Gojkovic, Director of Brewing Science & Technology – Carlsberg Research Laboratory, Carlsberg Group – Denmark
  • Hop research – healthy raw materials for the brewing industry and securing the future for hop growing farms, by Walter König, Managing Director – Society of Hop Research, Hüll – Germany
  • Panel Discussion – Discover the future of raw materials
    • Axel G. Kristiansen (Moderator), Deputy Director – DTU – Denmark
    • Walter König, Managing Director – Society of Hop Research, Hüll – Germany
    • Zoran Gojkovic, Director of Brewing Science & Technology – Carlsberg Research Laboratory, Carlsberg Group – Denmark
Small to success (part 2)
  • Growing craft beer through collaboration, by Will Keating, Principal – Serestra & Hellfire Brew Club – Ireland
  • Guerrilla Marketing : How to get more than your fair share of mind share, on a limited budget, Pete Slosberg, Co-founder – Pete’s Brewing Company – USA
  • Starting up a city brewery, Peter Rouwen, Co Founder and head brewer. – Brouwerij Noordt – The Netherlands
  • Panel Discussion – Ask the expert: from small to success
    • Steve Livens (Moderator), Policy Manager, Product Assurance & Supply Chain – British Beer & Pub Association – United Kingdom
    • Will Keating, Principal – Serestra & Hellfire Brew Club – Ireland
    • Peter Rouwen, Co Founder and head brewer. – Brouwerij Noordt – The Netherlands
    • Pete Slosberg, Co-founder – Pete’s Brewing Company – USA
Education
  • Investment in learning and development at the IBD, by Timothy Cooper, MD and Chief Brewer – Coopers Brewery Ltd – Australia
  • The Beer Sommelier Education Program – A necessity for the brewing industry, by Michael Zepf, Brewing Science and Beverage Technology – Director – Doemens – Germany
  • Beer education is indispensable to build a strong beer culture, by Henri Reuchlin, Coordinator – StiBON Beer education – The Netherlands
  • Panel Discussion – Education & importance for growth
    • Michael Ward (Moderator), Project Leader – Smile Brewing – Ireland
    • Bo Jensen, Chairman – European Beer Consumers Union (EBCU)
    • Matthias De Caluwe, CEO – Horeca Vlaanderen – Belgium
    • Roman Jove Lleixa, Founder and Head Brewer – Cervecera Peninsula – Spain
Beer Business 4.0
  • The Shopping Experience Lab in Madrid, by Guillermo Arrieta Salazar, Customer Marketing and Development Director – Mahou San Miguel – Spain
  • The 100+ accelerator, a sustainability focused startups incubator, by Richard White, Vice-President for Procurement & Sustainability – AB InBev Europe
  • The smart bottle opener, Karim Choueiri, CEO – WeCheer.io – Switzerland
  • Digital commerce and how it transformed the €3 trillion euro global food & beverage industry, by Andy Chen, CEO – WeOrder Hospitality Technologies
  • Match your Brand with the perfect (food) location, Marco van den Ouden, Managing Director & Co-owner – Datlinq BV – The Netherlands
About sustainability in packaging and wastewater treatment
  • Wastewater reuse within a brewery, by Piet De Langhe, CEO – Pantarein – Belgium
  • Panel Discussion – What makes adequate and sustainable packaging?
    • Jean-Paul Judson (Moderator), Managing Director – NOWMORE – Belgium
    • Matt Panucci, CEO – Dolium – Belgium
    • Christian Barden, General Manager Europe & Global Brand – Kegstar – United Kingdom
    • Adeline Farrelly, Secretary General – FEVE – European Container Glass Federation – Belgium
Quality for growth
  • Tyris Brew – Quality and consistency, Gonzalo Abia Diaz, Founder – Cerveza TYRIS – Spain
  • Tradition and innovation: the key to successful quality management, Sven Dekleermaeker, Brewing Manager – Duvel Moortgat – Belgium
  • Improving quality of booming French craft scene through training and support, by Florian Antoine, Craft brewers support manager – Institut Français de la Brasserie et de la Malterie – France
  • Quality requirements by retail, Harry van den Dungen, Managing Director – Meron – The Netherlands
  • Panel Discussion – Quality for Growth – Q&A
    • Harry van den Dungen, Managing Director – Meron – The Netherlands
    • Florian Antoine, Craft brewers support manager – Institut Français de la Brasserie et de la Malterie – France
    • Gonzalo Abia Diaz, Founder – Cerveza TYRIS – Spain
    • Sven Dekleermaeker, Brewing Manager – Duvel Moortgat – Belgium
New retail
  • Horeca going digital, by Hugo Hanselmann, Founder & CEO – HuHeHa – Belgium
  • How the middleman can fix your deals / Best practice France, Thomas Bulcke, Export Manager – International Beers & Beverages – France
  • Why do people buy beer online? And what are the “digital” beer trends?, Marc Scholten, CMO – Beerwulf – The Netherlands
Role of Beer in society
  • Why humans like alcohol, by Andrew Curry, Journalist – Freelance
  • More than a welcome required: how to increase diversity in Beer, by Melissa Cole, Beer journalist and author – United Kingdom
  • Making value-driven decisions – Proving us wrong !, by Mariann Skar, Secretary General – Eurocare – Belgium
  • Panel Discussion – Role of Beer in Society
    • Melissa Cole (Moderator), Beer journalist and author – United Kingdom
    • Alexandros Kouris, Founder & Owner – NISSOS Beer – Greece
    • Thijs Thijssen, CEO – La Trappe – The Netherlands
    • Cees-Jan Adema, Secretary General – Dutch Brewers Association – The Netherlands
What trends are brewings?
  • Non-alco beer – from negative choice for drivers to natural nonalcoholic refreshment, by Roman Trzaskalik, Marketing Director – Plzensky Prazdroj – Czech Republic
  • The vanguards of the low-abv space, Rob Fink, Founder – Big Drop Brewing Co – United Kingdom
  • The growing segment of NABLAB – driven by consumer trends, and opportunity to provide portfolio choice, by Julie Yufe, VP Marketing EU – AB InBev Europe

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