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How to use the marketing to root your brewery in the local community?
Key information
3rd of June, from 10:30 to 11:30 C.E.T
Session description
With the pandemic and lockdown, many people re-discovered their neighbourhood and local breweries with great beer! But how do those brewers now make sure their beer stands out in a very competitive market? How do you get your story to cut through? In this workshop Carole provides tips & tools for creating your own differentiating proposition in the beer market. Henri will explain how his family brewery has touched many consumers’ hearts, although they are based in France, a ‘dark market’ (where communication is prohibited on alcoholic beverages).
Speakers information
NAME: Carole Lamarque
TITLE: CEO, Founding partner Duval Union
BIOGRAPHY: Carole Lamarque is passionate about Strategic Marketing, launching innovations and new technologies. CEO, Founding Partner of DUVAL UNION Innovative Marketing. She helps clients with their long term Digital Transformation, yet also provides them with all necessary strategic advice to deal with the Digital Strategy, and day to day Marketing challenges
TITLE OF THE PRESENTATION: How to use marketing to root your brewery in the local community?
PRESENTATION DESCRIPTION: In “How to use marketing to root your brewery in the local community?” Carole will provide you tips & tools for creating your own differentiating proposition in the beer. In this interactive session she will pick your brain to use your creativity to stand out in the clutter of different beer brands.
NAME: Henri Motte
TITLE: Manager Brasserie Motte Cordonnier
BIOGRAPHY: Always passionately committed to companies and regions, Henry is leading the Motte Cordonnier brewery in the North of France, a historic family brand from 1650. The 9th and 10th generation relaunched it 2 years ago.
PRESENTATION DESCRIPTION: Henry is an expert when it comes down to how to use your unique local assets in creating a communication campaign that breaks to the clutter. He will guide you in this case study how to leverage your key assets in combination with local heritage in creating an authentic and compelling story to attract new clients, even in a dark market, where communication on beer is strongly legislated, like in France.
Moderator
Name: Joke Van Der Heyden
Title: Marketing consultant
Biography: Building winning marketing strategies for Belgian brands through inventiveness and team power.