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Beer packaging as a leader for circularity

Key information

4th of June, from 13:30 to 14:30 C.E.T

Session description

There’s no beer without packaging. Containers are essential for brewers to provide safe and fresh delivery of beers to their consumers. Cans, bottles, kegs. Whatever your beer comes in, almost completely it can be returned, re-used and recycled.  The brewing sector has led the way for many years, continues to make advancements and is often seen as the reference for other sectors looking to improve. In this session we’ll cover:

  • Unpicking and optimising the full beer packaging supply chain
  • The packaging lifecycle
  • Beer packaging solutions, the place for innovation and why this matters
  • EU-wide policy changes to waste management systems to improve waste-as-resource markets and boost recycling rates

    Speakers information

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    NAME: Simon Boas Hoffmeyer

    TITLE: Senior Director Sustainability, Carlsberg Group

    BIOGRAPHY: Simon has a background within strategy, business development, PR and communications and has been developing business-driven sustainability solutions for more than 15 years, within many different areas such as compliance, reporting, communication, data management and branding. He is currently sustainability director at Carlsberg Group and is among others responsible for the roll out of the sustainability programme Together Towards ZERO. His interest particularly lies in making sustainability relevant and accessible for the consumers, and developing value-chain partnerships to achieve sustainability goals. Examples include the development of the world’s first bio based beer bottle – The Green Fiber Bottle and the plastic reducing Snap Pack multipack.

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    NAME: Vanessa Chesnot

    TITLE: Senior Product Policy Manager at FEVE

    BIOGRAPHY: Vanessa is Senior Product Policy Manager at FEVE, the European Container Glass Federation, dealing in particular with Circular Economy topics and coordinating Close the Glass Loop, a multi-stakeholder partnership to establish a material stewardship programme that will result in more bottle-to-bottle recycling.

    Formerly a Director and Head of Practice at Grayling’s Brussels, she counseled clients in the transport, environment, energy and food industries. She also worked at the Representation of PSA Peugeot Citroën to the EU, handling environment, transport, consumer and competitiveness issues.

    A French national, her experience includes developing and implementing EU-Brussels and pan-European public affairs campaigns for leading companies and trade associations.

    Vanessa holds a Master Degree in European Administrative and Political Studies from the College of Europe (Bruges) and a Master Degree in Public Affairs from SciencesPo (Paris). She speaks French, English and some German.

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    NAME: Oliver Graham

    TITLE: Chair of MPE Beverage Board & CEO Global – Ardagh Metal Packaging, Ardagh Group

    BIOGRAPHY: Oliver (“Ollie”) Graham is currently Chair of Metal Packaging Europe’s Beverage Board.

    A UK national, he is CEO of Ardagh’s Global Metal Beverage business, comprising Europe, North America and South America. He joined Ardagh in 2016 following the acquisition of the metal beverage business, prior to which he was Group Commercial Director at Rexam PLC. Mr. Graham joined Rexam PLC in 2013 from Boston Consulting Group, where he was a partner.

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    NAME: David Buhé

    TITLE: DG Environment, European Commission

    BIOGRAPHY: David is ‎Policy Officer for Packaging waste at the European Commission. He is actively involved in the review of the Packaging Waste Directive that will focus on waste prevention and products design.

    Previously, at the French Ministry of Ecology, he was responsible for the European Plastics Pact signed in 2020 to achieve better lifecycle management of plastics. In 2019, he was in charge of environmental priorities (climate change, biodiversity and ocean protection) for the French presidency of the G7. He also has a background in Maritime Administration and worked for 5 years in the protection of the oceans including fighting against all forms of pollution. He focused his efforts in building a network of stakeholders to tackle plastic pollution on the coast


    Speaker's photo

    NAME: Dr. Jack Buffington

    TITLE: Director of Supply Chain and Sustainability at First Key Consulting

    BIOGRAPHY: Dr. Jack Buffington is the Director of Supply Chain and Sustainability at First Key Consulting. He is an internationally recognized expert in supply chain management, enterprise-wide e-business and wireless initiatives and packaging material science, sustainability, and recycling.

    Prior to joining First Key, Jack held leadership positions with the MillerCoors Brewing Company where he was responsible for supply chain operations including warehousing, logistics, yard management, e-commerce, packaging materials, logistics and freight. Earlier in his career he worked as a consulting manager at KPMG. He is a Professor and Program Director of the Supply Chain Management Program at the University of Denver, Colorado, and a Researcher and Author of numerous publications, articles and books with topics such as spent grains, aluminum cans, packaging materials and plastics recycling. Jack has won numerous industry awards for his work and holds board membership positions on related international supply chain associations and research councils.

    Jack received his PhD in Industrial Marketing / Supply Chain from Luleå Tekniska Universitet, Luleå, Sweden, his MBA from the University of Baltimore and his BSc from Towson University in the United States. He was a Post-Doctoral Fellow at the Royal Institute of Technology in Stockholm, Sweden and speaks Russian and limited in Swedish and Mandarin. Outside of First Key and his academic responsibilities, Jack enjoys endurance running and activities with his family.

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