BO6 - Registering the beer culture elements onto the UNESCO World Heritage List and how it benefits beer

Monday, 22 May. 14:00 to 16:00

Qualification:

Marketing & Business

Description:

Over the last 10 years, Belgium and Germany’s beer culture have been registered into the UNESCO World Heritage List and Czech Republic submitted its own registration in 2022. Many tourists know the UNESCO sign and use them to choose their holiday destination. Can such recognition help beer build its reputation, boost local beer tourism and help grow the beer category?

Moderator:

• Mathieu Schneider, Project Director, The Brewers of Europe

Speakers:

• Markus Raupach
• Krishan Maudgal, Director, Belgian Brewers
• Martina Ferencová, Director, Czech Brewers and Maltsters Association
• Adeline Bouvier, Communication Office, Mission Bassin Minier