Picard, Frederik

“A challenging marketing strategist.” That is how Frederik Picard is often described. Frederik combines theory with practice. He runs marketing and communication agency Reputations, specialised in brand reputation management for numerous national and international clients. Next to that, he is co-owner of taste event agency Meug and has a lot of experience in beer marketing. On academic level, he publishes marketing books and is part-time marketing lecturer at the AP University College Antwerp and UCLL in Leuven, where he teaches market research and is head lecturer of the postgraduate Content Marketing. Frederik always starts from a strong strategic framework: how can you build, promote, adjust or protect a brand in a sustainable way?

+32 496 62 06 94


  • Born in 1979 in Antwerp
  • Managing partner of marketing and communication agency Reputations
  • Partner of taste event agency Meug
  • Part-time marketing lecturer at AP University College Antwerp and UCLL in Leuven
  • Founder and main lecturer of the Postgraduate Content Marketing (AP)
  • Author ‘People always talk about Reputations’ (LannooCampus)
  • Is currently working on a new book ‘This is market research’ (VAN IN)
  • Specialised in reputation management of numerous national and international brands



Posted on

February 11, 2022