TITLE: Director of HuHeHa and CEO of B-Sprouts
BIOGRAPHY: Throughout his career, Hugo realized digital transformation across the planet. Working for AB InBev in Leuven and New York, he has honed his talents for innovative and effective consumer engagement strategies via digital channels, such as web, mobile and social media, as well as digitising the on premise consumption experiences. He is now based in Brussels where he founded his own company, HuHeHa, offering business strategy consultancy in the areas of marketing and sales, innovation as well as digital transformation. Hugo is also CEO of B-Sprouts, a startup accelerator and advisor to several startups active in the beverage and hospitality industries across Europe.