Strijp, Etienne

Etienne Strijp is Managing Director of Heineken España since January 2022. Etienne joined Heineken in 1990 as Management Trainee at the Head Office in Amsterdam. In 1999 he is appointed to his first international position opening an Export Office for the North Andean region, based in Colombia. Etienne has successfully held general management positions in Argentina, Panama, Czech Republic and Russia. In 2018 he was appointed Managing Director of Heineken Mexico, leading a strategic agenda that achieved sustained growth and accelerated the digital transformation of the company.
During his career at HEINEKEN, Etienne has successfully driven important changes in both the financial and digital spheres, and has opened up the innovation agenda with the launch of iconic brands such as Heineken 0.0 and entered new categories like Hard Seltzers, cider and energy drinks.
He is a native of The Netherlands, Etienne graduated from the Vrije University of Amsterdam with a Master Degree in Business Economics and a Bachelor in Law.

 

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Posted on

March 3, 2022