JOSE CABANAS, born in Galicia, Spain,worked at Procter&Gamble for 9 years in Marketing and sales serving several categories: Luxury Fragances, Personal Care, Home Care and Food&Beverage. He then worked at Bacardí-Martini for 3 years as Marketing Manager, Local and Global projects.He joined Hijos de Rivera in 2005 as Marketing Director. As of 2013 he acted as CMO (Taking care of Marketing, Digitalization, Innovation, and International Expansion). As of 2018, he became CMO (Marketing, Innovation, MEGA, Culture and CSW (Craft partners) and since 2022, he is the CMO (Global Marketing, Innovation, MEGA, Culture and IP).
Hijos de Rivera is an independent 100% family owned Galician Company (Spain), which is specialized in the production, commercialization and distribution of beverages. The Group, which is over 115 years old and is currently run by the fourth generation of the Rivera family, has a wide product portfolio which includes beer, mineral water, wine, cider, sangria and liqueur, marketed under renowned brands such as Estrella Galicia, Aguas de Cabreiroá, Maeloc ciders or Ponte da Boga wines, among others.
The company faces the future backed by its’ outstanding growth with turnover standing at 530 million euros and 330 million liters of beer produced. Hijos de Rivera has consolidated its position as a recognized national operator with a strong international vocation, present in over 50 countries.