Expert Views

Brewers of Europe Forum

T  Europe has long been, and remains, the most exciting beer territory on the planet. On the Old Continent, you can find the traditional beer powerhouses: Belgium, Germany, the UK and the Czech Republic. You can add in some up-and-coming beer cultures too: the Netherlands, France and Italy for example. The brewing kettles are also bubbling up in the periphery: beer is hot in the cold north and hip in the former Eastern Bloc. In short: the whole European beer sector is fizzing.

As part of the Brewers of Europe Forum, we have gathered together some of the most interesting and insightful voices in the beer sector to give context to the statre of beer in 2019 and beyond, not just in Europe but in Asia and in America. Heading into, and coming out of the conference in June, they will be posting in-depth, varied and topical dispatches from their region here. The conference blog will highlight the fact that the Brewers of Europe Forum is more than just a conference and a tradeshow. It is real forum that, we hope, creates a meeting point for industry specialists.

The Soul of Beer

October 8th, 2019|

Luc De Raedemaeker The many choices made by the brewer create delicate aromas, deep flavors, textures and colors, transforming a few simple commodities into exquisite works of art. As a beer drinker, each glance, each [...]

Intersectionality – Franco-Belgian beer in 2019

June 17th, 2019|

Axel Cleenewerck As in many other parts of the beer world, craft beer is booming in France. But the course of change in France is different, because craft beer is not starting from scratch. The [...]

What’s Happening in the US Craft Beer Scene

May 29th, 2019|

Copyright: Brewers Association Bob Pease, CEO/President of the Brewers Association There is much to celebrate in American craft brewing as the market evolves and the brewing landscape continues to shift. Small and [...]

Calorie reporting on beer labels: Is it necessary?

May 12th, 2019|

What has already established itself in many European breweries is now being introduced gradually in Germany – a voluntary labelling commitment, on the recommendation of the German brewing associations: Reporting the calorific value on [...]

China – a beer industry 119 years in the making

April 1st, 2019|

With an annual consumption of 45.7 billion litres, China is now the world’s largest beer market. However, what you might not know is that beer, or at least modern brewing, is a relatively recent phenomenon in [...]

Long live Europe’s beer sector!

March 18th, 2019|

It is a good time to be a brewer in Europe. Trends show that production is up, exports are up, the number of SMEs is booming and more than ever, brewers work towards meeting [...]

Members of the committee

Brewers of Europe Forum BlogMr. Pavlos Photiades (born 1964) is Managing Director of Photos Photiades Breweries and Photos Photiades Group, the leading brewery and beverage production and distribution group of companies in Cyprus with subsidiaries in Greece, Romania, Slovenia and Croatia. Photos Photiades Group is also involved in Insurance and Real Estate Development. Mr. Photiades has served on the Board of Directors of several public companies in Cyprus and Greece and has been serving as a President of The Brewers of Europe since 2016. Mr. Photiades studied Economics at Harvard University where he graduated in 1988 having been awarded twice the Harvard Scholarship for academic achievement. He also holds an MBA from INSEAD.

Born and raised in Brussels, Luc De Raedemaeker was quick to appreciate the offerings from our Zenne valley: geuze and lambic. He acquired his taste for beer as a student bartender. And just as all young beer must mature, so the budding connoisseur’s expertise grew as he trained in Belgium and around the world.

He’s now a lecturer in zythology, chief editor of Bier Grand Cru and Honorable chief editor of “The Beer Link”. His debut book “The Belgian Beer Book” has been hailed as the perfect guide to Belgian beer and beer culture. He’s a regular speaker at food and beer festivals all over the world. Luc is also the co-founder and director of the Brussels Beer Challenge, a prestigious international beer competition.

Michelle Wang has worked in the craft beer industry in China for the past seven years. She has created the first Chinese craft beer magazine and now she is the editor in chief of the Beer Link magazine. Wang is also responsible for the organisation of the annual Craft Beer China Conference, which is regarded as the milestone of the craft beer industry in China. Wang is currently working to actively build a bridge to encourage the communications between east and west in the beer industry.
Stephen Beaumont is a veteran beer writer and author, with thirteen books to his credit, including Will Travel for Beer, two editions of The World Atlas of Beer(with Tim Webb) and The Beer & Food Companion. He is also editor-in-chief of the Canadian edition of Original Gravity magazine, columnist for Whisky Advocatemagazine and a frequent speaker at beverage and hospitality conferences and trade shows.
Sandra Ganzenmüller, biersommelière, is with her PR-agency kommunikation.pur   responsible for clients in the field of food, beverages & lifestyle, and member of the jury of the European Beer Star, the World Beer Cup (USA), the Brussels Beer Challenge as well as several other. She is press officer of the association of beer sommeliers, has written books about beer and was the chief editor of the special interest magazine bier.pur Germany for many years.
Brewers of Europe Forum BlogIn 2005 craft breweries held little presence in the Chilean market. Jaime Ojeda, from a small town in Chile travelled to Chicago, seeking exposure. His volunteerism of time and talent at local US breweries led to the first Chilean micro-brewery, hosting tap room tastings where he introduced hoppy styles and American Pale Ales. As the Director/Creator of www.conespuma.comJaime promotes beer education and invites international experts to share industry knowledge. As the first Chilean judge serving on tasting panels in beer cups such as; World Beer Cup, Brussels Beer Challenge, Copa Cervezas de América, Copa de Cervezas de Brasil, South Beer Cup, Jaime continues to bridge the community globally. Today, he is the founder of various pubs, heads Production & Operations in Cervecería Principal S.A. and works as a beer consultant, aiming to satisfy brewers and drinkers alike.

Beer journalist and author, Maurizio is a writer for Il Sole 24 Ore, Bargiornale, Gambero Rosso, Il Mondo della Birra. He is the author of “BIRRE” and “Speakeasy. Most secret bars around the world” and contributor to “1001 Beers You Must Try before You Die” and “Pocket Beer Book”.

Maurizio is the founder and director of Milano Beer Week and an international beer judge at the Brussels Beer Challenge, World Beer Cup, European Beer Star, Birra dell’Anno.

Brewers of Europe Forum BlogAward-winning beer writer, Eoghan Walsh founded the website Brussels Beer City in 2017. In 2018, he was awarded the Best Young Beer Writer by the British Guild of Beer Writers, and the European Beer Blogger of the Year in the BrewDog Beer Geek Awards. He has won silzer and bronze medals for his beer writing by the North American Guild of Beer Writers. His work has featured in Belgian Beer and Food Magazine, Original Gravity, and The Irish Times. As well as writing, he organises beer-themed tours and tasting events in Brussels under the Brussels Beer City banner.
Axel has worked as a journalist at the Belgian press Agency for more than a decade, for whom he writes about (Belgian) beer. Born and raised in Brussels, he has contributed to two editions of “Le Petit Futé des Bières belges” and today writes for the website and magazine “Bière Grand Cru”. He likes to hear the stories of Belgian brewers and to put their passion into words. Not an easy job, but a glass of beer helps to achieve it!
Bob Pease is President & CEO for the Brewers Association, the trade association representing small and independent American craft brewers. In his current role since 2014, he is responsible for managing the day-to-day operations of the association. Pease has a degree in Political Science from the University of Colorado. He is a member of American Society of Association Executives, a graduate of the Siebel Institute Professional Beer Tasting and Styles course and is a certified TIPS trainer. In 2015 Pease was named, “Beer Industry Person of the Year” by Brewbound and in 2018 Pease was named one of the top lobbyists in Washington, D.C. by The
Pierre-Olivier Bergeron is Secretary General of the Brewers of Europe

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