Program

Brewers of Europe Forum & EBC Congress

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11:00 AM

Keynote by Jean-François Van Boxmeer
Jean-François van Boxmeer

Plenary

Speaker(s):

  • Jean-François van Boxmeer
    Chief Executive Officer - Heineken
11:20 AM

Sailing the Seas: Global Strategies for Craft Brewers
Ina Verstl

Plenary
The story of the globalisation of the brewing industry is not over. On the contrary, it is gaining further momentum. Because in the meantime, craft beer brewers are also positioning themselves internationally, drawing on the tried and tested strategies of the major companies but also developing their own tactics (such as collaborations and crowdfunding). What’s innovative about this wave of globalisation on the part of craft beer brewers is that it is being helped along by the discourse on craft beer that is now spreading out worldwide via digital communication (social media)

Speaker(s):

  • Ina Verstl
    Co-Author Beer Monopoly - Editor Brauwelt International -
11:40 AM

Craft Beer in Belgium – what’s brewing
Charles Leclef

Plenary
In Belgium a traditional beer producing country, with an established history of high -grade beers, there has been a continuous opening of breweries opening in recent years, clearly demonstrating that the craft trend has not bypassed Belgium. This is a testament to the fact that while taste and quality are crucial aspects of (craft) beer, other less tangible factors relating to image also play an important role. How does Brewery Het Anker look at these new brewers and what has been the effect on its portfolio and go to market?

Speaker(s):

  • Charles Leclef
    Owner - Brouwerij Het Anker
12:00 PM

Keynote by Paolo Lanzarotti
Paolo Lanzarotti

Plenary

Speaker(s):

  • Paolo Lanzarotti
    Chief Executive Officer - Asahi Breweries Europe Group
12:20 PM

Beer and Beyond
Tim Webb (moderator) , Paolo Lanzarotti, Charles Leclef, Ina Verstl, Jean-François van Boxmeer

Plenary

Speaker(s):

  • Tim Webb - Moderator
    Author - World Atlas of Beer
  • Paolo Lanzarotti
    Chief Executive Officer - Asahi Breweries Europe Group
  • Charles Leclef
    Owner - Brouwerij Het Anker
  • Ina Verstl
    Co-Author Beer Monopoly - Editor Brauwelt International -
  • Jean-François van Boxmeer
    Chief Executive Officer - Heineken
14:00 PM

100% Brasileiros, ‘grounding’ the local brewer with local malts
Rodolfo Heitor Vargas Rebelo

Malt

Speaker(s):

  • Rodolfo Heitor Vargas Rebelo
    Owner and Industrial Manager - Malteria Blumenau
14:00 PM

Craft beer in Sweden : How to get distributed in the Swedish alcohol retail monopoly
Johan Ahlstedt, Märta Kuylenstierna

Export

Speaker(s):

  • Johan Ahlstedt
    Purchaser Beer - Systembolaget
  • Märta Kuylenstierna
    Category Manager Beer and Spirits - Systembolaget
14:15 PM

Heritage malts as differentiator in beer branding?
Andrea Stanley

Malt

Speaker(s):

  • Andrea Stanley
    Owner/Maltster - Valley Malt
14:20 PM

Craft Beer in China : Opportunities & Trends
Michelle Wang

Export

Speaker(s):

  • Michelle Wang
    Editor in Chief - The Beer Link China
14:20 PM

Local beer takes local market
Johan Van Dyck

Small to success - 1

Speaker(s):

  • Johan Van Dyck
    Founder - Antwerpse Brouw Compagnie, Antwerp's Independant Local Brewery
14:40 PM

Innovation in the Polish market
Grzegorz Ziemian

Small to success - 1

Speaker(s):

  • Grzegorz Ziemian
    - 100 Bridges Brewery
14:40 PM

Challenges & trends in retail in 4 European markets
Krishan Maudgal (moderator) , Markus Betz, Gaius Voûte

Export

Speaker(s):

  • Krishan Maudgal - Moderator
    Managing Director Maudgal Int. ltd. - Co Founder at BeerAgency
  • Markus Betz
    Category Manager Craft Beer & Craft Cider - R. Ammersin GesbmH
  • Gaius Voûte
    General Manager - Bier&cO
14:45 PM

Panel – Malt June 3
Shane Swindells, Christophe Noyon

Malt

Speaker(s):

  • Shane Swindells
    Head Brewer & Owner - The Cheshire Brewhouse Ltd
  • Christophe Noyon
    Brewer and Farmer (Owner) - Brasserie des 2 Caps, ferme de Belle Dalle
15:00 PM

The minimum efficiency scale for your brewery, and how to grow from there?
Brad Windecker (moderator) , Johan Van Dyck, Grzegorz Ziemian

Small to success - 1

Speaker(s):

  • Brad Windecker - Moderator
    CEO - Orchestra Software
  • Johan Van Dyck
    Founder - Antwerpse Brouw Compagnie, Antwerp's Independant Local Brewery
  • Grzegorz Ziemian
    - 100 Bridges Brewery
16:00 PM

Keynote by Cees’t Hart
Cees ‘t Hart

Plenary

Speaker(s):

  • Cees ‘t Hart
    CEO - Carlsberg
16:30 PM

From big to small: Changing your business to be fit for purpose in the 21st century
Josef Sigl

Plenary

Speaker(s):

  • Josef Sigl
    CEO - Trumer Brewery, Austria
16:50 PM

From founder to family brewer
Edouard Haag

Plenary

Speaker(s):

  • Edouard Haag
    General Manager - Brasserie Meteor
17:10 PM

Keynote by Jonathan Neame
Jonathan Neame

Plenary

Speaker(s):

  • Jonathan Neame
    CEO of Shepherd Neame - Chairman of Visit Kent
17:30 PM

Redeveloping your (family) brewery
Tiago Brandao (moderator) , Josef Sigl, Edouard Haag, Jonathan Neame

Plenary

Speaker(s):

  • Tiago Brandao - Moderator
    New Business Director - Beer & Brewing at Super Bock Group - EBC President
  • Josef Sigl
    CEO - Trumer Brewery, Austria
  • Edouard Haag
    General Manager - Brasserie Meteor
  • Jonathan Neame
    CEO of Shepherd Neame - Chairman of Visit Kent
09:00 AM

Growing craft beer through collaboration
Will Keating

Small to success - 2

Speaker(s):

  • Will Keating
    Principal - Serestra & Hellfire Brew Club
09:00 AM

New barley solutions for all brewers
Zoran Gojkovic

Raw Materials

Speaker(s):

  • Zoran Gojkovic
    Director of Brewing Science & Technology - Carlsberg Research Laboratory, Carlsberg Group
09:00 AM

Investment in learning and development at the IBD
Tim Cooper

Education
The Institute of Brewing and Distilling (IBD) aims to support the professional development of brewers and distillers at all stages of their careers with qualifications that are continually relevant to industry needs. The Institute is working hard to ensure the syllabus for each IBD qualification is well supported by training and learning materials. Significant investment is being directed to this purpose, in order to enhance the global reputation of its qualifications, and to ensure that the quality of its education and development in brewing and distilling is world-class.

Speaker(s):

  • Tim Cooper
    MD and Chief Brewer Coopers Brewery - President of IBD
09:15 AM

Keynote by Michael Zepf
Michael Zepf

Education

Speaker(s):

  • Michael Zepf
    Brewing Science and Beverage Technology - Director - Doemens
09:20 AM

Guerrilla Marketing : How to get more than your fair share of mind share, on a limited budget
Pete Slosberg

Small to success - 2
Frustrated that nobody knows about you and your product? Frustrated that nobody cares about your products? Don’t have much money for advertising? Did you think that when you built your company that people would immediately support you? That your initial product was great so you would be immediately successful? But reality is different. In this workshop, you will learn that even great beer isn’t enough to guarantee success. Pete will take you through a methodology for how to view the world of customers and give concrete examples of how to make some noise on a limited budget. Yes! You can do things to improve your company’s awareness and success.

Speaker(s):

  • Pete Slosberg
    Co-founder - Pete’s Brewing Company
09:30 AM

Hop research – healthy raw materials for the brewing industry and securing the future for hop growing farms
Walter König

Raw Materials

Speaker(s):

  • Walter König
    Managing Director - Society of Hop Research, Hüll
09:30 AM

Beer education is indispensable to build a strong beer culture
Henri Reuchlin

Education
In less than ten years, a dream of five volunteers has grown into the standard for beer education in the Netherlands, providing a platform to strengthen beer culture. StiBON Beer Education started in 2009 with the conviction that many beer ambassadors are necessary to grow the beer market in quality and diversity. We set up a three level educational track, offered all over the Netherlands. Our classrooms are bars, pubs and breweries to lower the barrier of entry. In the course of the years, StiBON has sparked development of a multitude of new breweries and other related beer projects. It provided a solid foundation to discuss beer, both for the professional brewer, on-trade and enthusiastic consumers. It has opened the eyes of bar managers and brewery account managers alike of what beer can be. More than two thousand people have followed our training. Two hundred of them completed the whole journey, and are proud to be Diplom Biersommelier.

Speaker(s):

  • Henri Reuchlin
    Coordinator - StiBON Beer education
09:40 AM

Starting up a city brewery
Peter Rouwen

Small to success - 2

Speaker(s):

  • Peter Rouwen
    Brewery Manager - Noordt Brouwerij
09:45 AM

Education & importance for growth
Bo Jensen, Matthias De Caluwe, Roman Jove Lleixa

Education

Speaker(s):

  • Bo Jensen
    Chairman - European Beer Consumers Union (EBCU)
  • Matthias De Caluwe
    CEO - Horeca Vlaanderen
  • Roman Jove Lleixa
    Founder and Head Brewer - Cervecera Peninsula
10:00 AM

Discover the futur of raw materials
Axel G. Kristiansen (moderator) , Walter König, Zoran Gojkovic

Raw Materials

Speaker(s):

  • Axel G. Kristiansen - Moderator
    Deputy Director DTU - DTU
  • Walter König
    Managing Director - Society of Hop Research, Hüll
  • Zoran Gojkovic
    Director of Brewing Science & Technology - Carlsberg Research Laboratory, Carlsberg Group
10:00 AM

Ask the expert: from small to success
Steve Livens (moderator) , Will Keating, Peter Rouwen, Pete Slosberg

Small to success - 2

Speaker(s):

  • Steve Livens - Moderator
    Policy Manager, Product Assurance & Supply Chain - British Beer & Pub Association
  • Will Keating
    Principal - Serestra & Hellfire Brew Club
  • Peter Rouwen
    Brewery Manager - Noordt Brouwerij
  • Pete Slosberg
    Co-founder - Pete’s Brewing Company
11:30 AM

What’s happening in the US craft scene?
Bob Pease

Plenary

Speaker(s):

  • Bob Pease
    President and CEO - The Brewers Association
11:50 AM

Riding the craft wave as Australia’s largest independent brewer
Tim Cooper

Plenary
As the largest independent, Australian-owned brewery, Coopers has grown unexpectedly as a family-owned enterprise as it navigates on the swell of craft brewers. With prevailing influences of demographic changes, social pressures and health conscious consumers, the future of beer in Australia is facing headwinds, compounded by increasing concentration in the retail environment.

Speaker(s):

  • Tim Cooper
    MD and Chief Brewer Coopers Brewery - President of IBD
12:30 PM

Craft beer revolution is here to stay
Joana Teresa Carneiro

Plenary
: the popularity of craft beer, and the demand for unique, authentic, and premium beer varieties, presents a new reality. The report, which surveyed 3,300 consumers in seven countries in the Europe and US, shows that 4 in 5 craft beer drinkers don’t believe craft beer is a passing fad. Some 80% said they would continue trying new brands of beer. And looking to the future, half (50%) of consumers we surveyed say that believe craft beer is more sustainable, and that a sustainable product is more attractive

Speaker(s):

  • Joana Teresa Carneiro
    Food Specialities Director Beverages - DSM
12:50 PM

What’s happening in the Eastern Europe craft scene?
Petr Kovařík

Plenary

Speaker(s):

  • Petr Kovařík
    Managing Director MolsonCoors Czech Republic, Slovakia, Hungary - Pivovary Staropramen
14:30 PM

Keynote by Florian Antoine
Florian Antoine

Quality for growth

Speaker(s):

  • Florian Antoine
    Craft brewers support manager - Institut Francais de la Brasserie et de la Malterie
14:30 PM

Adequate and sustainable packaging
Jean-Paul Judson (moderator) , Matt Panucci, Christian Barden, Adeline Farrelly

Packaging

Speaker(s):

  • Jean-Paul Judson - Moderator
    Public Affairs Manager - FEVE - European Container Glass Federation
  • Matt Panucci
    CEO - Dolium
  • Christian Barden
    General Manager Europe & Global Brand - Kegstar
  • Adeline Farrelly
    Secretary General - FEVE - European Container Glass Federation
14:30 PM

Keynote by Gonzalo Abia Diaz
Gonzalo Abia Diaz

Quality for growth

Speaker(s):

  • Gonzalo Abia Diaz
    Founder - Cerveza TYRIS
15:00 PM

Quality requirements by retail
Harry van den Dungen

Quality for growth

Speaker(s):

  • Harry van den Dungen
    Managing Director - Meron
15:30 PM

Wastewater reuse within a brewery
Floriaan Van Mechelen

Packaging
In a brewery the water consumption varies between 2,5 – 12 L/L. Past years the value of water is becoming increasingly important for brewers: various governments impose limits on specific water consumption, the cost of tap water becomes more expensive, the general drought depletes wells in the summer, the cost of discharging water becomes more expensive,… When the water savings at the source are exhausted, waste water reuse offers the possibility to reduce your water consumption by 50-65%. Pantarein Water treats and reuses the wastewater of Brewery Huyghe and Westmalle. Which technology is used, how is food safety guaranteed, what is the legal framework, what are the operational costs? Both companies will explain the benefits and the re-use integration in the production process.

Speaker(s):

  • Floriaan Van Mechelen
    Process Engineer - Pantarein
16:00 PM

Why humans like alcohol
Andrew Curry

Role of Beer in Society

Speaker(s):

  • Andrew Curry
    Freelance journalist -
16:30 PM

Horeca going digital
Hugo Hanselmann

New retail

Speaker(s):

  • Hugo Hanselmann
    Founder & CEO - HuHeHa
16:40 PM

Keynote by Mariann Skar
Mariann Skar

Role of Beer in Society

Speaker(s):

  • Mariann Skar
    Secretary General - Eurocare
16:50 PM

The vanguards of the low-abv space
Rob Fink

What trends are brewing?

Speaker(s):

  • Rob Fink
    Founder - Big Drop Brewing Co
17:00 PM

How the middleman can fix your deals / Best practice France
Thomas Bulcke

New retail

Speaker(s):

  • Thomas Bulcke
    Export Manager - International Beers & Beverages
17:30 PM

The segment of one & spotting trends before they come mainstream
Marc Scholten

New retail

Speaker(s):

  • Marc Scholten
    Marketing & Content - Beerwulf